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Austrotrabant's Blog | 22. April 2012 — ... makes the case so delicate is that Austria (place in which the TM is registered) is, in regard to Keyword Advertising cases, the most right holder friendly court in the EU [OGH, 21.06.2010, 17 Ob 3/ ... registered in a Member State because of the use, by an advertiser, of a keyword identical…
IT-Recht Kanzlei - Nachrichten | 19. März 2012 — ... im Zusammenhang mit dem Markenrecht.Keyword advertising, insbesondere in Form der ... Randproblem der Funktion „weitgehend passende keywords“ (bzw. broadmatches/catch all, s ... Erkenntnisse entnehmen: Die Buchung von keywords, die einer fremden Markenbezeichnung entsprechen ... Erkenn…
Austrotrabant's Blog | 15. Januar 2012 — ... 2007 the question of the legality of keyword advertising appeared in Austria to be ... a competitor’s trademark as a keyword on Google AdWords constituted per se ... assumptions (e.g. on the dynamic keyword insertion; thank you matt van wagner ... then to keep the table of keywo…
CMS Hasche Sigle | 10. November 2011 — ... Suchbegriffe hinterlegen. Zwar war lange umstritten, ob ein solches „Keyword-Advertising“ eine markenrelevante Benutzung darstellt. Die aktuelle Rechtsprechung lässt ... mehr lesen Sie in unserem aktuellen Update Gewerblicher Rechtsschutz. Inhalt // Editorial // Markenrecht Ban…
Dr. Damm & Partner Rechtsanwälte | 28. September 2011 — ... Art. 9 Abs. 1 Buchst. c EU-VO Nr. 40/94 Der EuGH hat erneut zur Rechtmäßigkeit des sog. Google AdWords-Werbung unter Verwendung von fremden Marken als Keywords entschieden. Die bisherige Entscheidungsgrundlage bleibt bestehen; sie wird allerdings für - aus unserer Sicht - extreme Missbrauc…
Austrotrabant's Blog | 24. September 2011 — ... in detail in Google France why the advertising function wasn’t adversely affected. The ... establishes easy rules as to admissibility of keyword ads. Compared to the opinion of ... of the decision is -once again- that keyword advertising even when using TM with a ... . Ilešič (Rapp…
Austrotrabant's Blog | 6. September 2011 — ... Times for Google and Its Advertising Clients, IIC 2011, 641. Bednarz ... Search Engine Operator Responsibility for Competitive Keyword Advertising Under EU and US ... als Domain-Name, Metatag and Keyword im Türkischen Recht, MarkenR 2011 ... third party trademark as a keyword (149).…
Austrotrabant's Blog | 1. August 2011 — ... its search results while insufficiency labelling them as advertising. This practise is known as ‘paid inclusion’ or ‘keyword buying’ on could prove as a dangerous ... (as effectively all search engines ignore the keyword-meta already since 2006) ‘paid inclusion’ could ... would lead to…
Internetrecht München | 26. Juli 2011 —Aus aktuellem Anlass verweise ich auf das Blog meines Kollegen Peter Müller www.muepe.de, das umfassend zum Thema Adwords / Keyword Advertising bei Google und Co. berichtet. Der BGH hat jüngst auch den zweiten Fall Bananabay entschieden und mittlerweile liegen auch die Entscheidungsgründe vor. Die D…
Austrotrabant's Blog | 19. Juli 2011 — ... clarity to other legal questions related to keyword advertising. As the author is painstakingly trying ... in der Suchzeile sichtbar bleibt. .. .” Para 28: Keyword Ads shall be treated differently than Meta- ... search engines finance themselves. Para 29: The Advertising functio…
Austrotrabant's Blog | 4. Juli 2011 — ... usability and transparency. I know this conclusion in neither thrilling nor stunning, but in the absence of any interesting court decisions on the matter of keyword Advertising (why is the GBH’s decision in Bananabay.de/Eis.de taking so long?), the author felt the need to write a post no…
Austrotrabant's Blog | 25. Mai 2011 —In connection with his reply to a post from one week ago ananalysing the Instant Preview function for ads on Google, Dr. Stephan Ott has pointed out a very interesting German decision by the OLG Frankfurt (OLG Frankfurt a.M. 23.2.2011, Az. 6 W 111/10) concerning the mouseover function. To see …
Austrotrabant's Blog | 24. Mai 2011 — As reported by the Google Inside AdWords Blog, from the 17th of May on Google has been showing parts of the ad’s Display-URL as a part of the title of some of their Top-Ads. The URL is being displayed without the www.-prefix or subdirectories and separated from the rest of the title by a ve…
Austrotrabant's Blog | 3. Mai 2011 — ... : At first sight this change doesn’t overly surprise but the author is of the opinion that this feature might have a significant effect on the Keyword Advertising discussion as we know it. The ECJ in par 99 of Google France clearly stated that an advertiser may be found liable for TM-inf…
Austrotrabant's Blog | 28. März 2011 — ... of the court of first instance. Possible implications on on-line advertising Bearing in mind the notably very strict previous decisions of the ... the web-savines of the average Austrian web user, which – politely speaking and referring to the courts Keyword Advertising decision – wa…
