Trademark Protection In The Global Marketplace

But many companies stop there, thinking the job complete. It doesn’t occur to them that trademark rights are territorial and that owning a United States trademark registration creates no rights whatsoever outside the borders of the U.S. I’ve long since lost count of the number of companies who have suffered from this misconception. Although we now have several new tools to secure multijurisdictional protection, discussed more fully below, in large part trademark protection must still be secured jurisdiction by jurisdiction.

Ofte…