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Trademark As Bait in Adwords

am 27.10.2007 von http://www.recht.us/amlaw

CK - Washington.   The use of trademarks in metatags of web sites and in adword advertising on search engines has led to many court decisions in Germany. The issue is settled for trademarks in metatags because the Supreme Court in Karlsruhe ruled such use improper. For adword advertising, confusion reigns. A new Cologne decision published by Telemedicus approves of such use because the customer using at search results does not connect the search results with …

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