Trademark As Bait in Adwords

CK - Washington.   The use of trademarks in metatags of web sites and in adword advertising on search engines has led to many court decisions in Germany. The issue is settled for trademarks in metatags because the Supreme Court in Karlsruhe ruled such use improper. For adword advertising, confusion reigns. A new Cologne decision published by Telemedicus approves of such use because the customer using at search results does not connect the s…

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Themen: Germany , Adwords , Metatags , Supreme Court , Cologne , Search Engines , Karlsruhe

Erschienen 27. Oktober 2007 auf http://galj.info.

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Berliner, Corcoran&Rowe
Telemedicus – OLG Köln: Keine Markenrechtsverletzung durch Keywordwerbung, Urteil v. 31.08.2007 Az. 6 U 48/07