Should iPod users be punished?
am 26.01.2006 von http://www.aktenvermerk.at
This and seven other questions the BBC posed to various high-level representatives of the British music industry, namely John Kennedy (chairman and chief executive of the International Federation of the Phonographic Industry IFPI), Peter Jamieson (executive chairman of the British Phonographic Industry BPI), Steve Knott (managing director of HMV UK & Ireland) and Brad Duea (president of Napster).
The answers are enlightening and, it must be said, rather seldom to the point. Here are a few select tidbits (My comments are in italics):
Q: Will the price of tracks or albums be reduced with the more cost-effective digital distribution method? You don’t have to manufacture the CD, package it, send it to the distributor/wholesaler, and finally the shops. (Short answer: No.)
JK: I think digital is already fantastic value — a track for less than a pound is a great deal for the music fan. (Well, I don’t. CDs are overpriced as it is, but still way cheaper.)
PJ: There are also new digital costs such as aggregators, the creation, storage and delivery of metadata, payments to credit card companies and additional online marketing and website costs. (The most expensive part of the distribution chain is the physical movement and storage of goods. This is completely eliminated.) That said, at around 85p, downloads are still considerably cheaper than CD singles (But I’m not buying CD singles. OK, I don’t buy regular “copy-protected” CDs either, but you know what I mean.) and fantastic value for money. (If you say so.)
Q: Should iPod users …
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