Marketing Your Practice with a Weblog

Weblogs are perhaps the most over-hyped Internet phenomena to have come along in the few years since the 21st Century began. Until recently, weblogs were widely considered to be only personal, journal-style sites; where people could have their own piece of the Internet, to talk about the latest movies, political issues important to them, and that great Thai restaurant they ordered from last night. There are so many weblogs out there — Technorati is currently tracking 28 million blogs — it’s easy to get lost in all of the noise. In fact, the New Yorker recently featured a cartoon with two dogs: one says to the other, “I had my own blog for a while, but I decided to go back to just pointless, incessant barking.”

Jim Calloway is Director of the OBA Management Assistant Program, where in addition to frequently writing and speaking on law office management and legal technology issues, he also manages the OBA-NET, the official online service for OBA members, and the annual Oklahoma Bar Association Solo and Small Firm Conference. He served for four years on the ABA TECHSHOW Planning Board and was Chair of the board for ABA TECHSHOW 2005. He serves on the ABA Law Practice Management Section’s Council. He received his J.D. from the University of Oklahoma College of Law, where he was named to the Oklahoma Law Review.

Tom Mighell is Senior Counsel and Li…