FTC Approves New Rule Provision Under The CAN-SPAM Act
am 19.05.2008 von Handakte WebLAWg
The Federal Trade Commission has approved four new rule provisions under the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM or the Act). The provisions are intended to clarify the Act’s requirements. The provisions and the Commission’s Statement of Basis and Purpose (SBP) will be published in the Federal Register shortly.
The new rule provisions address four topics:
an e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender;
the definition of “sender” was modified to make it easier to determine which of multiple parties advertising in a single e-mail message is responsible for complying with the Act’s opt-out requirements;
a “sender” …
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