Avery Dennison verliert Streit um Domainnamen

Raising the bar on trademark protection, a U.S. federal appeals court has ruled that the Avery and Dennison trademarks of the office products company Avery Dennison Corp. are not famous enough to prevent another company from registering them with the .net domain. [...] To successfully claim trademark dilution, a company must prove that its trademark is famous, that the defendant is making a commercial use of the mark and that the use is likely to dilute the distinctive value of the trademark, among other things, the opinion said.