MAPPING has its first General Assembly Meeting today. Mapping is an FP-7 project dealing with the future of the internet. Today’s morning session – dealing with privacy issues – is chaired by the project’s coordinator, Prof. Joe Cannataci.
First speaker is Dr. Jens Lütcke from sofort SOFORT.AG. Sofort is a startup offering payment services for internet. Lütcke identifies four key for development of e-commerce in Europe: Search, Platforms, Social Services and Payment Services. 3 out of those 4 are dominated by US-companies (Google, Amazon, Facebook), only payment services is still a market open for European industry leader. ‘People who see what you pay for are those who know what you are really interested in as you are even willing to pay for it’, he argues ...Zum vollständigen Artikel