“Ads related to …” text field will make it harder of plaintiffs to claim consumer confusion on Google’s SERP

Google Top- and Bottom ads now contain a small text field “Ads related to” followed by the search term entered in bold letters.

As Search Engine Land reports, the intent, says a Google spokesperson, is to give users more information: “As part of our ongoing efforts to show ads that are relevant and informative, we are including more information about why users are seeing certain search ads.” Pamela Parker however assumes that the driving force behind this effort at transparency is also ...

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