Germany is by far the biggest ecommerce market in Europe. Turnover of the German ecommerce sector is expected to reach 30 billion euros this year. Access to the German market seems easy for European online traders since ecommerce law in the European Union has been subject to an ever increasing harmonization with a view to facilitating intra-European ecommerce.
While there has been harmonization of ecommerce law in the European Union, there are still big legal differences within the European Union. Harmonized European law and national law coexist. In particular, the reality of enforcing law and the legal costs involved are quite different in the respective European country. There are still considerable legal barriers to overcome for any European online trader who wishes to extend his business to other European states. This is in particular true for Germany. Germany is proud of its complicated legal system. Consumer protection plays a big role and has considerably shaped German law in the last years. An ecommerce trader from another European country can be subject of legal action brought against him by his German client, normally a consumer. In that case, legal action is brought against him at a German court. The chance of being dragged to a German court might create a lot of legal hassle, the costs involved are unpredictable. But there is more. According to German law any competitor can file a caution or a warning against the ecommerce trader from another European country doing business in Germany ...Zum vollständigen Artikel