“Joseph Kony and the Lord’s Resistance Army have been abducting, killing, and displacing civilians in East and central Africa since 1987. We first encountered these atrocities in northern Uganda in 2003 when we met a boy named Jacob who feared for his life and a woman named Jolly who had a vision for a better future. Together, we promised Jacob that we would do whatever we could to stop Joseph Kony and the LRA. Invisible Children was founded in 2004 to fulfill that promise.” - From Kony 2012 Hompage
Now, six years later, ‘Invisible Children’ has certainly managed to make Joseph Kony famous. They have also have kicked loose a discussion on Internet activism (or clicktivism) that questions the very claim that sharing a video on Facebook can be a political act in itself.
So, to recap- what happened was this (the Guardian has a great timeline online for those of you who’d like it all in more detail):
In March 2012 Invisible Children launched a 30 minute Youtube video about the situation in Uganda. Well – more or less. Like some critics have pointed out, the video is actually more about a little white American boy who is really, really sad about the situation in Uganda. The video went viral and has gathered close to 93m views on Youtube so far. (more on how exactly that happened here). Invisible Children has some very practical ideas on how viewers can help stop Joseph Kony. Their hompage urges users to either 1. come to one of the marches, 2. to ‘change history’ by donating money, 3. to ‘change the game’ by messaging one of 12 people Invisible Children have identified as having ‘serious power’ to stop Joseph Kony. All you have to do to make a difference is click on one of the pictures to be supplied with a ready made tweet of facebook status update to post (e.g. @Number10gov Please make it a priority to help stop Joseph Kony and the #LRA this year #KONY2012 )
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