Facebook has landed in some legal hot water over its use of ads that snatch the names of members of the social network to promote a product or business. In a ruling issued Friday, U.S. District Judge Lucy Koh in San Jose, Calif., denied Facebook’s request to dismiss a lawsuit over the practice of so-called sponsored stories. Such “stories,” which started popping up this past January, create an ad based on the “likes” of a member’s Facebook friends. The ads typically display the friend’s name, photo, and a caption asserting that the person likes a certain advertiser. The ads are generated when a Facebook member clicks on the “like” button for a particular page, product, or company.
The plaintiffs who filed the suit claim that sponsored stories violate California’s Right of Publicity Statute, which prevents the use of a person’s name or photo in a paid advertisement without that person’s consent. The plaintiffs also allege they were unaware that the act of clicking on a “like” button would be considered an endorsement or an “expression of consumer opinion ...Zum vollständigen Artikel