Adwords: No Trademark Issue

CK - Washington. The German Supreme Court in Karlsruhe ruled on the question of trademarks used in search engine advertising search terms, such as Google's Adwords, where the trademark belongs to a competitor of the purchaser of the Adwords term. The decision of January 1, 2011 in the matter I ZR 125/07 remains unpublished on the court's website but counsel to one of the parties published excerpts on July 13, 2011. The German trademark bar had long argued that Adwords comprising competi ...Zum vollständigen Artikel


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