*Google Shows Display-URLs In The Title of Top-Ads

As reported by the Google Inside AdWords Blog, from the 17th of May on Google has been showing parts of the ad’s Display-URL as a part of the title of some of their Top-Ads. The URL is being displayed without the www.-prefix or subdirectories and separated from the rest of the title by a vertical line. (To see the old layout, please click here)

Lisa Shieh explains the move as follows:

[...] In fact, the display URL can be an important deciding factor in whether a user clicks on your ad. That’s why, starting [on the 17th of May], we’ll automatically show your display URL domain in the headline for select top placement ads on Google. As a result, your brand will be featured more prominently in your ad, and you can use the text in the headline to highlight other information ...
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